Don’t compete for the moment, compete for the future.
The future of marketing is not about technology
Perspective is a gift nowadays.
Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.
Social media is less about technology and more about anthropology, sociology, and ethnography.
The bottom line is that people are seeking answers and direction, not messages or sales pitches.
Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.
While creating a social brand is a necessary endeavor, building a social business is an investment…