Martin Sorrell Quotes

Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.

Marketing is an investment, not a cost.

The last person in the UK who described his product as being crap in public was one Gerald Ratner – and he was gone immediately.

I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn’t really make it better in my point of view.

F1 is a fight for people’s time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.

If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.

Technology will have moved on to an unimaginable level in ten years.

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.

Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years’ time – after India and China.

Formula One is not just multinationals. It’s also about national players wanting to get global coverage.