To those who take the bus or refuse plastic toothbrushes: Don’t listen to the cynics.Research shows the little things matter.

Here are five reasons to keep doing those small things you do that make the world a better place.

All artwork by Sarah Lazarovic.

Ways Small Actions Have Huge Power

Institutions don’t change without collective will | Little Things Matter: 5 Small Actions That Have Huge Power
A big thing is just a bunch of small things put together | Little Things Matter: 5 Small Actions That Have Huge Power
Small creates new norms | Little Things Matter: 5 Small Actions That Have Huge Power
Goal attainment is about little victories | Little Things Matter: 5 Small Actions That Have Huge Power
Small becomes you | Little Things Matter: 5 Small Actions That Have Huge Power

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