Your brand is what people say about you when you’re not in the room.

I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.

I’ve always had an interest in the fashion industry. Fashion advertising and lifestyle branding has always been intriguing and provocative to me. It’s not just clothing or style that I had interest in, it was more the marketing side of things that I had intrigue in.

Branding is simply a more efficient way to sell things.