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Too often we measure everything and understand nothing. The three most important things you need to measure in a business are customer satisfaction, employee satisfaction, and cash flow. If you’re growing customer satisfaction, your global market share is sure to grow, too. Employee satisfaction gets you productivity, quality, pride, and creativity. And cash flow is the pulse—the key vital sign of a company.
The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.
When I was 19 years old, both of my parents died in the same year; my mom of cancer and my dad in a car accident. Through the next two or three years and a series of bad decisions – all my own, I might add – I ended up literally homeless, before that was even a word. I even slept occasionally under a pier on the Gulf Coast.
The external support can never substitute internal support, the example that we have to look at very well is Egypt and Tunisia ; they have all the support from the West and from the Gulf and from most of the countries of the world. When they don’t have support within their country, they couldn’t continue more than – how many weeks ? – three weeks. So, the only reason we stand here for two years and a half is because we have internal support, public support.
Once, in a three-day taping that included several sadists, the material was so overwhelming that both the film crew and I got sick – I with a sinus infection, and the entire film crew with a flu so severe they had to delay their departure from the motel. Our immune systems had weakened, I believe, from the beating out souls had taken.