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Too often we measure everything and understand nothing. The three most important things you need to measure in a business are customer satisfaction, employee satisfaction, and cash flow. If you’re growing customer satisfaction, your global market share is sure to grow, too. Employee satisfaction gets you productivity, quality, pride, and creativity. And cash flow is the pulse—the key vital sign of a company.
It’s a little known fact that one in three family pets gets lost during its lifetime, and approximately 9 million pets enter shelters each year. That’s why it’s a wonderful thing to get your pet microchipped and registered with your contact information because then they can be located and the owners can track where their pets are.
The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.