This Privacy Policy was last updated on February 7, 2022

The following information is to help users and visitors (collectively “Users” or “You”) understand how we collect, use, disseminate and safeguard the information You provide to us while accessing and using our Love Expands software, services, the website at (the “Website”), and any other websites and services as may be added from time to time (collectively, the “Service”). We will not use or share Your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. Capitalized terms that are not defined in this Privacy Policy have the meaning given them in our Terms of Use. By using the Love Expands Service, you expressly consent to the practices and activities described in this document.

For users impacted by GDPR please see the GDPR Addendum For Impacted Users section below.

1. Information We Collect

We collect the following information:

a. User Provided Information. You may provide certain personally identifiable information to Love Expands directly, such as Your first and last name, telephone number, address, tax information (such as a Social Security Number), credit card or PayPal® information, and email address (collectively, “Personally Identifiable Information”) when choosing to register, to purchase through the Service, to participate in promotions or surveys, or to subscribe to any newsletters or other distribution lists. You may also choose to provide us with Personally Identifiable Information in your User Content.

When You use our Service, we may collect and store information about Your use, including the following:

b. Cookies. When You visit the Service, we may send one or more cookies – a small text file containing a string of alphanumeric characters – to your computer that identifies your web browser. You can set your web browser to refuse cookies; however, this may limit the functionality our Service can provide to You.

c. Log Files. Log file information is automatically reported by your web browser each time You view a web page. When You register with or use the Service, our servers automatically record certain information that your web browser sends whenever You visit a website. These server logs may include information such as your IP address, browser type and language, number of clicks, domain names of websites visited, pages viewed, and the order of those pages, the amount of time spent on particular pages, the date and time.

d. Clear Gifs. When You use the Service, we may use clear gifs (a.k.a. web beacons) which are pieces of data used to track the online usage patterns of our Users anonymously. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting, improve the effectiveness of our marketing, and make HubPages better for our Users.

Information collected through clear gifs and cookies, and log file information is largely non-personally identifiable information because such information is not collected or used in such a way that an individual User can be identified, for example, by name or email address (collectively, “Non-Personally Identifiable Information”). Collected information may be Personally Identifiable Information or Non-Personally Identifiable Information.

e. Third-party service-based information. This includes linked services (such as Facebook Connect) that You authorize to share information about You with HubPages. If You elect to use Facebook Connect with HubPages, You agree that HubPages may use (as described in Section 2) information about You provided by Facebook, including (but is not limited to) Your: name, email, gender, birthday, current city, profile picture URL, as well as any additional information (such as “Like” information) that You specifically consent for Love Expands to access and use.

Other third-party supported services, such as Google Analytics, that You might use on the Service may collect information through similar methods. Such information is not shared with us and is subject to the privacy policy of each such third-party service.

Integrated services that require Google Analytics to collect data for advertising purposes (such as Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting), including the collection of data via advertising cookies and identifiers. For information about opting out of Google Analytics see the currently available Google Analytics opt-out tool.

You may also opt-out of receiving targeted ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) with the NAI tool available here.

2. Use of Information

Collected information is used to operate, maintain, and provide to You the features and functionality of the Service.

We may use your Personally Identifiable Information for billing purposes, payment purposes (including any tax-related purposes), administrative purposes, such as notifying You of major changes in Service, news, and for other customer service purposes. You hereby consent to our use of your email address to send you such information. Also, we may provide credit card and ordering information to payment processors, including Paypal®, Stripe, but we do not retain such information.

We may use collected information to: (a) remember information so that You will not have to re-enter it during your current or subsequent visits to the Service; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors and traffic; (e) track User Content, and status in any promotions, sweepstakes, and contests; (f) diagnose or fix technology problems; (g) access your information after You sign in; (h) market our Service to advertisers and other third parties; (i) to improve the quality and design of the Service and to create new features by storing, tracking, and analyzing your preferences and trends; and (j) verify your identity for payment and taxation purposes.

The Love Expands account screen name/username and/or subdomain name that you select will be displayed on the Service.

3. When We Disclose Information

We may share your Personally Identifiable Information with third parties solely for the purpose of providing the Service to you. If we do this, such third parties’ use of your information will be bound by this Privacy Policy. We may store personal information in locations outside the direct control of HubPages (for instance, on servers or databases co-located with hosting providers).

Any information or User Content submitted, transmitted, or uploaded to the public areas of the Service becomes publicly available and can be collected and used by other Users, who may forward this information or User Content to other websites or people. Be aware that if Your User Content includes personal information, such as your name and email address, other Users will have access to it. If Your User Content is a photograph, please be aware that all photographs uploaded to the Service reside on public URLs. Any person who knows the URL of Your photograph can access the photograph, whether or not it’s published on a Love Expands. Your photograph will remain displayed on such URL after You delete it from the site. Please do not upload any photographs that You do not want to be public information.

We may release collected information if required to do so by law, or if we believe that such action is appropriate to comply with state and federal laws or respond to a court order, law enforcement request or demand, subpoena, or search warrant. We may disclose collected information to applicable entities (for example, the Internal Revenue Service and third party payment providers) with respect to payment and tax-related purposes. We may also share collected information in order to investigate, prevent, or take action regarding suspected or actual illegal activities, including but not limited to, fraud; potential threats to public safety or the physical safety, property, or rights of any person; or violations of our Terms of Use.

4. Third-Party Service Providers

The Service may be used in conjunction with services provided through a variety of third parties, such as Google. The use of User Content and other information provided by You to such third parties is governed by their privacy policies, not our Privacy Policy. Love Expands is not responsible for such third party privacy policies or their compliance with such policies.

Love Expands may allow third-party ad servers or ad networks to serve advertisements and/or collect information on the Service. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the site. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or web beacons) to measure the effectiveness of their advertisements and to personalize the advertising content. Love Expands does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent. However, please note that if an advertiser asks Love Expands to show an advertisement to a certain audience and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. In addition, third-party advertisers may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements on the Service, other websites and other forms of media about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here. The Love Expands Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers for more information.

5. Choices

You may update or correct your Personally Identifiable Information at any time as indicated on the Service or by sending us an email at [email protected].

6. Data Security

We have put in place commercially reasonable physical, managerial, and technical procedures to protect your Personally Identifiable Information and other data from loss, misuse or alteration and to safeguard and secure the data You provide. While we strive to protect such information after it arrives at our servers, we cannot guarantee the security of any information that is being transmitted over the Internet, or guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. As a result, You provide such information at your own risk.

7. Children’s Privacy

Protecting the privacy of children is especially important. For that reason, we do not knowingly collect Personally Identifiable Information submitted by persons under 18 years of age. If You are under 18 years of age, then please do not submit any information to the Service at any time or in any manner.

8. Merger or Bankruptcy

In the event that we acquire, are acquired by, or merge with a third party entity, we reserve the right to transfer or assign all collected information as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy or similar situation, we may not be able to control how your information is treated, transferred, or used.

9. Changes and Updates

We reserve the right, at our sole discretion, to change, add or remove portions of this policy at any time by posting such changes to this page. Such changes will be effective upon posting. Any changes will be reflected by the effective date at the beginning of the Privacy Policy. Your continued use of the Service constitutes your agreement to this Privacy Policy and any current revisions.

10. Contact Information

Please contact us with any questions or comments about this Privacy Policy by email at [email protected].

11. GDPR Addendum for Impacted Users

If you are an end user whose use of the website is covered by the GDPR regulations, this section applies to you, and in the event of any inconsistency between this section and the remainder of the Privacy Policy and or the Terms of Use, this section shall control for you as it relates to GDPR.

Personal Data & Purposes:

The personal data we may collect will be used for the following purposes:

  • Functional: Data will be used to provide information, features, and services for users of the website (including various automated features), to communicate with users, and to make improvements.
  • Statistical: Data will be used to track and analyze usage, audience, and performance of the website
  • Provisioning & Security: Data will be used to help us operate, host, deliver, maintain and secure the website for users of the website
  • Marketing: Data will be used for promotional, targeting, monetization, and advertising activities with respect to the website

There are no special categories of personal data specifically collected by the service; provided however, that if you as a user freely submits any such information to the website, such data may be visible to users of the website and such data will be treated similarly to your other Author Content.

For any end user and/or website session that is covered by the GDPR regulation, Love Expands may elect, in its sole discretion, not to collect and/or not to process personal data (beyond such data as used for Required purposes for which consent is not required).


For those areas of collection and processing of your personal data that require consent, consent is deemed valid only upon your giving such consent to us explicitly. Where we are asking for your consent, we will tell you why and how the information will be used. You may then decide what consents (if any) you wish to provide. By consenting to the purpose as stated in a consent request, you are giving us permission to collect and/or process your personal data specifically for the purposes identified.

Consents will be provided and managed through the consent dialogue tool only. Any other request to provide, remove, and/or manage a user’s consent will be referred back to the user to go through the consent dialogue. You may update/remove your consents by emailing us at [email protected].

Required Data

As allowed under GDPR, certain personal data collection and processing may be required.

Other data is not required. You may decline to share certain personal data with us, in which case we may not be able to provide to you some of the features and functionality of the website.

Legal Basis

Our legal basis for collection and processing of personal data is as follows:

  • consent explicitly given by you for the purpose requested;
  • legal compliance and/or vital interest, as mandated by a valid and binding request from an applicable government entity with proper jurisdiction;
  • contractual performance, for example with respect to activities initiated by you on the service (that may involve our third-party partners, for example third-party content/advertising modules;
  • legitimate interests pursued by us (or third parties we use) include specific activities initiated by you on the service and/or fraud/anti-spam protection, security, authentication, load-balancing, and other fundamental provisioning and protections for both registered and unregistered users of the website.


Your rights under the GDPR can be viewed here.

Beyond consent management, please submit GDPR-related data rights or other requests via email to: [email protected]

Disclosure of Data Transfer & Third-Parties

HubPages may pass on your personal data to third parties after first obtaining your consent for purposes that you explicitly approve in the consent dialogue. You may access this consent dialogue tool and update/remove your consents by contacting us.

Love Expands may pass on your personal data to third parties without first obtaining your consent for purposes allowed under required collection and processing under GDPR, including but not limited to where such data is required to provide website or user security, authentication, fraud-protection, or anti-spam protecting; and/or for a properly issued, valid, and binding legal compliance or vital interest requests from an entity with proper jurisdiction.

Personal data may be processed by us in the country where it was collected, as well as other countries (including the United States) where laws regarding processing may be less stringent than the laws in your country. Where personal data is transferred outside of the EEA to a data importer in a country that is not subject to an adequacy decision by the EU Commission, data is adequately protected by appropriate safeguards, such as industry-standard GDPR-compliant contractual clauses with third parties.

How can I delete my data from your app?

You can request deletion of data from our database any time by just dropping us an email at [email protected]. We will revert back to you and will delete your data from our system within 7 days.


GDPR impacted users may have broader data/deletion rights for users than specified in the Love Expands Terms of Use for all global users. Deletions of data, pursuant to properly issued, valid, and verified GDPR-related requests from a person or entity with rights to make such a request, will occur within a reasonable timeframe; data in backup archives that is unlinked may take longer to delete than active data.