Emmett Shear Quotes

The instant they say something you don’t expect or already know, you should drop into detective mode.

A goal of Twitch is to be wherever gamers are, whether its on laptops and handheld devices or integrated into gaming consoles and software.

I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but… there isn’t a recipe. It comes down to think really hard and use your judgement to figure out who you’re really building this for.

You want to learn about what’s already in their heads. You want to avoid putting things there.

It’s one of the most validating things you can do for a product is go out there and get them to commit to pay you up front.

Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?

That’s actually one of the most disappointing things about doing user interviews and user feedback, which is why I think… people don’t do it. You’re going to get negative news about your favorite pet feature most of the time.

Most startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and… are representative of some huge class of people who all want the same thing you do… but very often that just turns into a side project that doesn’t go anywhere.

The crucial people to get your product started for the first 6 months are not who will be using it 3 years later.

Who you talk to is just as important as what questions you ask and what you pull away from it.

Twitch launched in June of 2011, and our growth ever since has exceeded even my expectations, which were not small. A year and a half later, the community of broadcasters and viewers has multiplied hundreds of percent.

Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they’re actually interested.