Tim Cook Quotes

Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

Let your joy be in your journey, not in some distant goal.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

You are more powerful than you think.

And that’s what everyone at Apple is focused on – pushing forward and creating the future.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.

You can’t have a back door that’s only for the good guys.

Without encryption, you and I wouldn’t be able to do our banking online. We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.