Raymond Loewy Quotes

Never leave well enough alone.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.

Design is too important to be left to designers.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

Industrial design keeps the customer happy, his client in the black and the designer busy.

The most beautiful curve is a rising sales graph.

It’s a simple exercise; a little logic, a little taste, and the will to cooperate.

Form, which should be the clean – cut expression of mechanical excellence has become sensuous and organic.